Social-First Video ~
Social-First Video ~
Combining UGC & social-first video ads with existing marketing campaigns takes your brand to the next level of recognition, community engagement & customer retention.
Video brings dimension to your brand….
Video is what sparks the curiosity of your potential customers so they can’t help but want to take a bite through the screen;
This is why the power of social-first video for successful branding has become undeniable.
Case Study: Brodo
This social-first video campaign for CPG brand Brodo aimed to answer one question for future customers: “Why Brodo?” in a saturated bone-broth market. It was important to educate on Brodo’s premium-quality — made with the absolute best ingredients & born from a James Beard award-winning chef — Chef Marco Canora.
Working intimately with the brand team, I guided them through a thorough creative process, from initial ideation to the storyboarding & filming of 6 final videos that both educated & inspired their audience to grasp the power of daily Brodo.
Utilizing each video as an opportunity to tell consumers what makes Brodo “the best broth on the planet” , I created a diverse campaign that led to powerful results for the brand. The campaign successfully welcomed new consumers into the Brodo subscription ecosystem.
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Saw an immediate revenue increase of fifty percent
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*Supplemental footage from Cottage 8 Films was provided for this campaign